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The World

10 Jun, 2019

Superego x 9 Supply Co. "Community Dreams" Capsule

     They say it takes a village to raise a child, well it also takes a community to actualize a dream.  Our community helps define who we are and our dreams embody what we would like to see for ourselves and our community. The Superego x 9 Supply Co. “Community Dreams” capsule is deeper than a fashion collaboration.  It...

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07 Jun, 2019

[Hemp History Week Feature] Hoodlamb

     As Hemp History Week starts to come to a close this weekend, we are back with another hemp apparel brand that we love!  Hoodlamb is an Amsterdam based hemp brand that specializes in outdoor wear.  Their journey started by simply wanting to create a warm, durable jacket out of natural fabrics.  After some time, they discover hemp fabric and ran...

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06 Jun, 2019

[Hemp History Week Feature] Hemp Eyewear

     Hemp History Week is almost coming to a close, and we are back with another featured hemp brand.  This time we are taking it overseas to Scotland.  Hemp Eyewear is a brand that gained traction in 2014 when product designer Sam Whitten designed a prototype of sunglasses made from a hemp frame.  Hemp Eyewear saw a wave of...

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05 Jun, 2019

[Hemp History Week Feature] Hemp Blue Denim

     Today is the third day of Hemp History Week, and we are featuring another hemp apparel brand.  More and more people are starting to wake up to the benefits of hemp as clothing and are finding innovative ways to use it.  Hemp Blue is a hemp apparel brand that creates denim products from hemp.  Robin Lane, the founder...

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04 Jun, 2019

[Hemp History Week Feature] WAMA Hemp Underwear

     If you've followed us over the years you know we are huge supporters of hemp and that we've advocated for the many benefits of the plant.  On this second day of Hemp History Week, we are featuring another hemp brand that recognizes the many benefits of using hemp as a fabric.  Hemp fabric is naturally anti-bacterial, anti-microbial, super-soft,...

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03 Jun, 2019

[Hemp History Week Feature] Real Wellness by Ricky Williams

     Hemp History Week starts today, and all week we will be featuring upcoming hemp brands that we think you should look out for!  Our first featured hemp brand of the week is a herbal based wellness brand called Real Wellness by Ricky Williams.  You may be familiar with the brand since Ricky Williams is one of our investors. ...

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22 Apr, 2019

[New Releases] The Superego Tee + The Keep Dreaming Tee

     Today is Earth Day! Celebrate this earth day by grabbing one (or both) of our new designs, The Superego Tee and The Keep Dreaming Tee. Both designs are on our signature 60% hemp and 40% organic cotton blend shirts.  For us, every day is Earth Day and we appreciate all of our supporters who help us raise the...

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12 Dec, 2018

The Economic Benefits of Hemp

    Hemp is one of the most robust plants any nation can use to grow its economy. This plant of wonder is the most versatile plant on planet earth. Hemp maintains its position as the most sought-after plant. The hemp industry has been one of the leading industries in the US. This sustainable plant has thus far been a...

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12 Dec, 2018

New Study Finds MicroPlastics in Sea Turtles Around the World

     Many people have already been aware of the dangers of synthetic fibers. Now a new concerning study has just come out regarding microplastics and sea turtles. Researchers from the University of Exeter and Plymouth Marine Laboratory, working with the Greenpeace Research Laboratories, examined 102 sea turtles from the Pacific, Atlantic, and Mediterranean oceans.  They found that in all turtles, synthetic...

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10 Dec, 2018

Sustainable Alternatives to Synthetic Fabrics

     Eco-friendly Alternatives To Synthetic Fabric Synthetic fabrics are toxic and have done far too much harm to our environment. Our environment and health have been poisoned through the use of clothing items made from synthetic fabrics. Aside from the beautiful clothing produced from synthetic fabrics, synthetic fiber has no other benefit to give our planet. Sustainable energy is...

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03 Dec, 2018

Why Sustainable Approaches are the Future of Streetwear

     Streetwear started in California in the 1980s and has grown over the years; it has now taken parts of Japanese street fashion, hip-hop fashion and some other fashion elements in the world. Streetwear normally included casual wear like t-shirts, baseball caps, jeans, and sneakers. Influential streetwear brands included Hobie, Offshore, Gotcha, Gucci, Fendi, Burberry, and some other top...

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27 Nov, 2018

Superego Cyber Week Deals!

     A one day sale is boring!  That's why we have decided to extend Cyber Monday deals throughout the rest of the week! Save Big on items such as our soft hemp shirts, comfortable hemp socks, and durable hemp hats! See below to see the multiple sales we have running and choose one!  Either click the sale you want...

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