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The World

10 Sep, 2015

Superego Kickstarter: Redressing America With Hemp

   Superego Clothiers has made leaps and bounds as a company since its inception in 2010.  We've worked with many different types of sustainable fabrics and produced many different designs, but now the scope of our mission has broadened. We've recognized that hemp is the ideal sustainable crop that the U.S. needs. The hemp plant is ideal for making fabrics...

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04 Sep, 2015

Hemp Fibers: No Competition

   So, we've already Reversed the Stigma of hemp and explained why hemp is a more sustainable crop than water, but why are we so passionate about the hemp fabric as opposed to other fabrics.  Well, hemp fibers have some very unique properties that are not exemplified by other fibers.       Hemp fibers are extremely durable and strong, they...

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02 Sep, 2015

How Superego and Hemp Impact the World

 If you have tuned into our social media networks, blog, and movement, by now you should notice that we are really into hemp, and for good reason.  Hemp is a crop with numerous benefits to the environment as well as society.  Hemp can impact the world by replacing cotton, a very water intensive crop.  Hemp is a very resilient and...

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29 Aug, 2015

The Superhero Elixir+

IT'S A BIRD! IT'S A PLANE! NO...IT'S TOMMIE LARK!. Mitchell Royél releases the third issue of his digital magazine -- The Elixir; and the Superego CEO is honored with another feature. Be sure check out the Superhero stories of young rising creatives and entrepreneurs such as Devon Werkheiser, Dannie Marie, and the progenitor of our 'Cut From A Different Cloth' community...

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19 Aug, 2015

Reversing the Stigma: What is Hemp?

   What is the first thing that comes to mind when you hear the word hemp? Many would say "weed", "drugs", "marijuana".  Well actually, hemp and marijauna are slightly different; they are both varieties of the Cannabis plant but are used for very different purposes.  Hemp has been known to be a very resourceful plant, and can be made into over...

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17 Aug, 2015

Walter Cruz - R. Legacy [The Minimalism Issue]

Walter Cruz is not only the Creative Director at Superego Clothiers; he creatively directs everything in his life.  When he had a close personal loss, he turned to art as a means to cope.  Walt's art is a reflection of his life, his passion, and his creativity.  Some have talent, others have vision; Walter has both of those and a host...

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07 Feb, 2015

Superego Saturday: Once in a Full Moon

Once in a full moon, the Skybar at Mondrian, Los Angeles host their 'Full Moon Bazaar' event; and this past Thursday, February 5 was that lunar phase, only...the completely illuminated disc this month was complemented with a '#CFADC' presence as the Full Moon Bazaar celebrated the Grammy's with Superego Clothiers!  While there many stunning brands overlooking the Los Angeles skyline,...

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31 Jan, 2015

Superego Saturday: Mountain Dew's Green-Label

  Check out Mountain Dew's online magazine, GreenLabel, featuring the latest stories and emerging trends in art, music and more! GreenLabel welcomes ALL KINDS: derelict skaters, music nerds, art doodlers, sneakerheads, and all manner of genetically-modified, cross-pollinated versions of each...ALL KINDS!        Most Recently, Green Label published an article about the multi-media creative collective and distribution company focused on making...

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08 Nov, 2014

Superego Saturday: Les Femmes Sont Au Centre De Tout

  This week's Superego Saturday presents the Winter 2014 Holiday Capsule, inspired by the courage of woman, "Les Femmes Sont Au Centre De Tout." The French phrase is translated, "Women are the center of everything." The clothing collection features the digital portrait series of eminent women recognized as #EverydayQueens, designed by Walter Cruz.     The collection will be available Nov. 28,...

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