Since 2010, we have been innovating the fashion industry with our efforts of making sustainability “cool”. The Ricky Williams x Superego partnership should prove to be a beneficial one, not only in the cannabis and eco-friendly space, but for the world. Similar to Superego, Ricky’s story is a unique one. When you hear the name Ricky Williams, the first thing you may think of is the former beast of a running back who dominated in college football and the NFL. Ricky has been out of the NFL for some years now and since has dedicated his life to being a healer, astrologer, and investor. Ricky has personally experienced the harmful effects of prescription drugs and has since turned to a more sustainable lifestyle. Sustainability is a huge part of Ricky’s life, which is why he has decided to partner with us, a sustainable lifestyle brand. He is definitely Cut From A Different Cloth and enjoys wearing fabrics that are as well. Watch the video below to learn more!