When we throw something away, it never really goes "away". Adidas has taken this into account when creating their FutureCraft Loop shoe. The running shoe is made 100% from recycled plastic and once the shoe has gotten its full usage the wearer can return the shoe to be recycled again, hence the word Loop. With this model, the...
Many huge companies, especially in the sportswear industry, use polyester as a main source of fabric; this is because the material is light and dries quickly. Adidas just pledged today, however, that they will only be using recycled plastics (including polyester) in their products by 2024. Adidas has done collaborations and exclusive recycled plastic lines as of recently,...
Adidas and Parley are back at it again raising awareness on huge issues that are plaguing our world's oceans. In two days, they will be releasing their Ultra Boost collection with hopes to raise awareness on the threats of coral bleaching. Coral bleaching occurs when corals are simply unable to cope with the prolonged peak temperatures that ocean water is...
James T. Merry enjoys embroidery work. Lately he's been doing some very intricate embroidery with themes of nature. The catch is, that he does it with major brands such as Nike, Adidas, Umbro, Puma etc. We are so used to seeing these normal brand logos everyday that when some color is added, its visually disrupting. The results however,...
Adidas describes its FutureCraft program as a "creative hub for innovation", and there is no doubt that Adidas is being more and more innovative as time goes on. Earlier this month, we posted about the new sneakers that were being made from recycled ocean plastics. Now, Adidas is creating a sneaker that is biodegradable and made from synthetic spider silk....
Whats this?! A major brand making an eco-friendly decision? Yes, its true; Adidas has teamed up with Parley, a group that is raising awareness of ocean plastic waste. Parley's motto in this project, "from threat to thread", signifies exactly what they're doing. They are taking harmful plastics from the ocean and making it into thread that is then used...
Adidas is not letting up in the running shoe feud with Nike. They continue to push the boundaries of design, comfort, and aesthetic. Their latest reveal is the Adidas "Futurecraft"; the shoe features a sole console that is completely 3D printed. The design is sleek and the shoe looks super comfy. The name "Futurecraft" fits this shoe perfectly as...
Lately, we've been posting a lot about some new dope sneakers. That's because these companies are being very innovative nowadays with their design concepts. And adidas continues to raise the bar by developing some new Stan Smith's, collaborating with California sneaker store BAIT. These dope sneakers feature a natural hemp upper, fuzzy green texture on the back (kinda like a tennis...
It seems like 2016 have been the year of running sneakers; we've seen Adidas and Nike go back and forth releasing a slew of new running sneakers. Now, Nike has decided to improve on its classic "Air Presto" sneaker. The Nike Air Presto sillhoette was originally created in the year 2000 (my how time flys) and was a big...
Adidas has been having a pretty exciting year. Along with the Yeezy sneaker, they have put out some pretty impressive running shoes to rival Nike's Roshe's. Now, they are launching an exclusive NBA Pitch Black Collection. This collection takes NBA teams, strips them of their team colors, and keeps it strictly black and white on a t-shirt. These shirts...
