McDonald's is Introducing a Plant-Based Burger
It seems as if every week a new fast-food place is exploring the idea of delivering plant-based options. Restaurants such as White Castle, KFC, and Burger King have all been testing out plant-based food items in their restaurants. Beyond Meat has even found its way into grocery stores recently. Now, one of the biggest fast-food chains in the world has decided to give a go at plant-based food. McDonald's has announced that it will be releasing a plant-based burger called the P.L.T. (Plant, lettuce, and tomato). McDonald's will be testing out the burgers at 28 locations in Canada over 12 weeks. In response to the news of the Beyond Meat and McDonald's partnership, Beyond Meat's shares have already increased by 12 percent. The McDonald’s VP of Global Menu Strategy Ann Wahlgren said in a statement that, “This test allows us to learn more about real-world implications of serving the P.L.T., including customer demand and impact on restaurant operations.” It will be interesting to see how the burger does in Canada and if it will make its way to the states. Stay tuned for more news and to see which next major chain decides to start offering plant-based options!