The streetwear industry can sometimes have an interesting dynamic. The amount of hype surrounding a certain product can outweigh the actual look and construction of the product. Hypebeasts are likely to by anything if it has their favorite brands logo on it. One particular product with a tremendous amount of hype are the Yeezy Boosts. Kanye teamed up with adidas to effectively create one of the most hyped sneakers of all time. Watch below as Jimmy Kimmel fools innocent people into believing that a $13 pair of sneakers are actually the next Yeezy Boosts to come out.
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