One thing that we here at Superego have stood by is that 'Sustainability is not a marketing angle, it's a lifestyle'. Bedding company "Ettitude" gets this saying completely and is applying it to bed sheets. Instead of having to constantly wash your bed sheets, Ettitude has created sheets out of bamboo and recycled coffee grounds. The blended fabric is very breathable, odor-resistant and fast-drying; this means you won't have to wash it as often as regular cotton sheets. These sheets are saving water; not only in the laundering process, but also because they aren't made from standard cotton. You should know, if you follow Superego, that cotton is a very water intensive crop. Ettitude is aligned with our values; they have found a sustainable material that is not only eco-friendly but very functional. We hope that more companies open their minds to more sustainable production in order to make the world a better place! Check out the video below as well as their kickstarter campaign here!
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