Music artists collaborate with clothing and sneaker brands all the time to the point its almost natural for a rapper to be sponsored by a brand. Many of these artist and brand relations are based strictly off of money and brand image; Kendrick is adding another element to this dynamic with his new Reebok design.
Kendrick and Reebok are releasing a new version of the Reebok Ventilators. The shoe has an off-white body with small red and blue detailing. The left shoe is engraved with the letters BLUE and the right shoe is engraved with RED. This sneaker design is an ode to peace among gang members. This is one collaboration that has deep meaning and is not just a money move. Respect. Check out a more detailed description below.