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Rufus: The Real Hawk-Eye

23 Jun, 2014

Rufus: The Real Hawk-Eye

In the latest of the Stella Artois Perfectionist Ads, they focus on Rufus, The Wimbledon Hawk.  Rufus's job is to rid the tennis court of pigeons that occasionally come to interrupt the matches.  The slow motion in the commercial really makes Rufus look like the best bird in the entire universe.  I was waiting for them to show footage of him actually swooping down and ridding the green of a pigeon, but I guess that would have been to graphic for a commercial.  Either way, I thought this was a greatly shot commercial for the beer that strives to be perfect.  Good Job Stella.