In the media firestorm aftermath of Donald Sterling's exposed racist comments, NBA players, artists, and media have been speaking out at the outrageous, ironic and disturbing, though not all too surprising mentality of the Clipper's Owner. The NBA's official response will come today at 2 pm EST. For better or for worse, Jay-Z and crew have once again capitalized on it, dropping the timely track "They Dont Love You No More" while at the 3:20 mark insinuating that NCAA college players should get paid as well.
Should more extreme measures be taken than flipping a jersey inside out? Is this about respect or money? Do we live in an age where communication happens through branding and commercialism and that's the only way change happens too? What are your thoughts?