Welcome to the Colosseum of streetwear: AGENDA. While athletes compete at the Olympics, the streetwear giants contend here.
The tradeshow is a mecca where retail buyers connect with brands that show off their upcoming seasons. This year in Las Vegas felt like the hip hop Grammys. The Reebok Classic booth, not only included a fully functioning barbershop, but also had the top of rap’s food chain kicking it.
Swizz Beats, Cam’ron, Rick Ross, Kid Ink, Jeezy, French Montana, Bow Wow, and Travis Scott came out for Reebok, while DJ Drama covered the turntables. As an added bonus, Jim Jones, Big Sean, and even T.I were there promoting their own brands.
While all eyes were on them, we slipped in between the cracks and connected with the culture.
Tommie & Alysha Nett
Tommie & 40 oz