Being sustainable is no longer just a trend, it’s a lifestyle. But with a new lifestyle comes new business, new innovation, and new money. Will.I.Am jumped on this early and partnered up with Coca-Cola to launch the EKOCYCLE brand in tandem to motivate brands and people to join the quest of making a more sustainable future.
The EKOCYCLE (http://www.ekocycle.com) brand initiative supports recycling by helping consumers recognize that items they consider waste today may be a part of a lifestyle product they can use tomorrow. The same Coke bottle you threw away this morning and can be repurposed to create the fabrics you bought this afternoon. Support the cause here – http://www.ekocycle.com
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