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The World

27 Feb, 2014

Is Lebron Soft?

If you sign on to twitter or Instagram at any time during a heat game, you are bound to come across a plethora of Lebron James hate and slander. Amongst the common slander you may hear that he flops, he’s soft, he’s not clutch, and the list goes on.  Despite him arguably being the greatest player in the NBA at...

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26 Feb, 2014

State of Boston: GotBars? Cypher on Blue Hill Ave

In the heart of the Bean at the Got Sole 1981 boutique, a lifestyle staple on Blue Hill Ave, Superego was a sponsor of the Got Bars? Cypher alongside EShimmyCombs, The Winner’s Circle, HitP Music Blog and Fronto King Life.   Headlining the cypher were up-and-comers recently highlighted by XXL on the Boston scene, Mr. Fritz and Catch Wreck, alongside Edward...

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26 Feb, 2014

Streetwear Colosseum: Agenda Vegas Recap

Welcome to the Colosseum of streetwear: AGENDA. While athletes compete at the Olympics, the streetwear giants contend here. The tradeshow is a mecca where retail buyers connect with brands that show off their upcoming seasons. This year in Las Vegas felt like the hip hop Grammys. The Reebok Classic booth, not only included a fully functioning barbershop, but also had...

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26 Feb, 2014

Stalley - Midwest Blues (Official Video)

Don't sleep on the homie Stalley! Smooth track right here from the Maybach Music artist who is overlooked probably because he doesn't sport his huge MMG chain everywhere he goes.    "Ain't no hope for a n*gga thats staying true these days, but they'll respect it when you roll up letting uzi's spray"

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25 Feb, 2014

Oxymoron - Schoolboy Q [FULL TRACK-BY-TRACK ALBUM REVIEW]

OXYMORON TRACK BY TRACK REVIEW Schoolboy Q just dropped his highly anticipated debut album “Oxymoron”. This is an album I've personally been looking forward to. I have been following Schoolboy Q’s music career for a few years now and for the past year TDE has seemingly been running the rap game. Does Q’s album live up to the hype? Read...

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20 Feb, 2014

Five Reasons Why You Shouldn’t Give A Shit

Now don’t get me wrong, I’m not trying to get you to say “YOLO” and then run around doing absurdly reckless things that get you and other people hurt, that’s reserved for “The Five Reasons Why You Shouldn’t Be Stupid”. What I’m talking about is the type of ignorance that should be exercised in moderate doses, the five reasons that...

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20 Feb, 2014

Dude! Where are my keys?

We have all done it. Hurrying to get in the house but we can’t figure out where we put our keys.  Doesn’t that fucking suck? Well, now you can just use your finger and BOOM magic- your door is open. Well it really isn’t magic. The door uses your fingerprint to identify you as the resident. No keys necessary.  The...

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20 Feb, 2014

What Flappy Bird Taught Us

If you’ve had any human contact over the past month or so, then you probably heard about the record-breaking rise of Flappy Bird. In case you hadn’t been up to date (aka actually leaving the house), Flappy Bird is a simply designed, yet addictive smartphone game that hit the market last year, but only blew up recently. The creator designed...

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20 Feb, 2014

Iron Man suit coming soon

The world might not have found it’s Tony Stark yet but Iron Man might be a reality as early as June. Engineers at MIT along with Army Research have been working on TALOS, aka Tactical Assault Light Operator Suit. The suit is designed to be bullet-proof with a variety of sensors and cameras. It sounded a bit subpar in this...

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20 Feb, 2014

Climb to the Top

Remember how as a kid you used to climb trees, fences, even fire escapes? Remember that adrenaline rush you felt being a little badass doing what you weren’t suppose to? Well, your childhood accomplishments are about to get shit on. Two Russians (of course- who else would be this ballsy?) traveled South to Shanghai, China. During Chinese New Year, while...

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