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The World

14 Mar, 2014

Leesa Allmond and the House of Drake

The Internet is like a giant collage we all work on together. Every once in a while a spark of creativity taps into the collective consciousness of the world wide web. Leesa Allmond knows all about that when she decided to pair two cultural icons together, mashing Frank Underwood scenes with Drizzy Drake lyrics. At Superego, we support making something...

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13 Mar, 2014

Boston's #GotBars Cypher

Last month in Boston, we participated in the GotBars? Cypher showcasing the rap talent from the city. Here's some footage of Latrell James, Koma and Mr. Fritz goin in on the mic. Does Boston got bars? Let us know in the comments.

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13 Mar, 2014

Chox-Mak - Ego

We connected with Chox-Mak through perpetual hustler Dj YRS Jerzy. Chox-Mak gives us a sample of what's to come on his up-coming project Balance with a nod to Superego in this track, "Ego". Stay tuned as we bring you more from the best out of Jacksonville and make sure to keep your eyes peeled for an ode to the timeless...

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12 Mar, 2014

Signature Piano by Kobe Bryant

With Kobe sidelined by injury, has he taken a note from Michael Jordan and picked up the piano? Check out this signature masterpiece crafted by the black mamba himself. Nowadays, we're not sure what's more innovative; the Kobe 9 Elite Flyknit shoe or the commercial.

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12 Mar, 2014

Vans "Hemp Pack"

The Vans shoe company has just made a hemp line of their Sk8-hi, Era and Madero silos available at their site. The double-stitched hemp gives the shoes a durable look. Vans isn't the first shoe company to embrace sustainability, but we're glad they're taking the step forward. If you're passionate about leaving a smaller carbon footprint on the world, also...

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12 Mar, 2014

Freddie Gibbs - Real (Young Jeezy Diss)

The diss songs keep rolling in this week, this time it's the Kevin Garnett of the rap game, Freddie Gibbs, who throws more than a couple jabs at rapper Young Jeezy.  Freddie Gibbs was signed to Jeezy's label CTE for a brief period, before parting ways over "disagreements".  Well, these disagreements are aired out in this song that Freddie Gibbs...

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12 Mar, 2014

Internationally Known, Domestically Made

10.Deep has been stepping it up with their Spring 2014 collection under the theme "Internationally Known". The collection features Japanese and asian inspired prints partnered with streetwear aesthetic. 10.Deep also collaborated with Timberland on the "Euro Hiker" boot, a classic Timberland silhouette. The shoe, known as "The Nomad" is made of premium suede and has a 15% recycled outsole and...

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12 Mar, 2014

The Golden Raspberries of the NBA

The Big Diesel took over TNT and had his own award ceremony at the half way mark of the season to hand out Shaqtin-a-fool awards. Shaq goes on to claim comedic stock in Javale McGee, Enes Kanter and Kendrick Perkins as well as officially retire the word "Blooper". See the nominations and winners here: )

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11 Mar, 2014

Between Two Ferns w/ Zach Galifianakis: President Barack Obama

  If you're not familiar with Between Two Ferns, it is a comedic interview series in which Zach G talks and exchanges clever insults with others celebrities (in this case the President of the United States).  It's kind of awesome to have a President that is down to earth and willing to make appearances like this one.  Of course there...

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11 Mar, 2014

Fake it til you Make it

You've probably heard the saying before. Well, when it comes to money, the Zimbabwe 100-trillion-dollar note takes the cake. In 2008 the Zimbabwe government decided to turn up and add a few zeros to their economy by just going ahead and printing some new money. Ka-ching, straight to the bank. The introduction of all this "money" out of thin air...

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