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The World

31 Mar, 2014

Smoke DZA ft. Joey Bada$$ - Fhvt Bvsturd

DZA leaks a new joint off of his Dream.Zone.Achieve project that he's dropping tomorrow.  He gets the help of Joey Bada$$ on this one and they both go in, as expected.  The raw instrumental sample and 50 cent voice sample on the hook makes this sound so New York.  I love this collab; two of the most underrated rappers from...

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31 Mar, 2014

Weekly Dose Of Art: "School of Athens” by Raphael

When: 1509-1510 Where: Vatican City While you may not immediately recognize the people here, their names, such as Plato and Aristotle, might be familiar. This depiction of philosophers is like the Renaissance version of a New York Summer Jam. Imagine Jay-Z bringing the Rocafella roster, Kanye bringing GOOD Music, and then Kendrick’s TDE crew drops by. The position of the...

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30 Mar, 2014

Edible Water Bottle

At Superego, we’re pretty adamant about sustainability  and so are the brands we carry. It only makes sense that we highlight all the awesome innovations that answer questions such as “WTF do we do with plastic bottles?” The answer: OHOO. It’s a container made from an edible algae membrane that can hold liquid. It sort of looks like flubber, if...

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30 Mar, 2014

Ambro - Doing Me

I first came across Ambro when he took over a cypher in Boston unannounced. He has a captivating delivery and is really coming into his own sound. The single "Doing Me" is the first look at what's to come from Ambro's upcoming project Something For Everyone. Stay tuned as we bring you more from Ambro. "No I'm not invincible I...

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30 Mar, 2014

Watch Dogs - Welcome to Chicago [Videogame Trailer]

Talk about next level gaming.  This is like Grand Theft Auto on crack.  Free-roaming gameplay, the ability to hack peoples devices and your environment, online multiplayer, stunning graphics. The people at Ubisoft are really trying to change the game with Watch Dogs and it's looking like the next generation of gaming is very promising. Be on the look out for...

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29 Mar, 2014

Art is Money

The influence of art is fairly overlooked. We’ll admit, as young kids we never saw the value of art class in school and never really appreciated that side of creativity. Probably because we are the children of immigrants, who always busted their asses at work and pushed us to excel in other subjects to make sure we were set for...

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29 Mar, 2014

14-Year Old Tells Government to Save $234 Million

Ignore the fact that this kid speaks well beyond his 14-years of age and has a striking resemblance to the villain from Kick-Ass. Suvir Mirchandani has found a way for the government and you to save over $234 million in ink and paper by simply switching from Times New Roman to Garamond, a lighter font. This is a great reminder that...

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29 Mar, 2014

Music in Your Heart of Hearts

Music has the power to stir us. Watch how this old man rediscovers music from his childhood that breathes energy and vitality back into his life. He goes from barely answering yes or no questions to singing in tune! This should help put things in perspective when we start to think of all the feelings, people and memories we've embedded...

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28 Mar, 2014

Fantasy Song Friday: Queens Makes Kings - Action Bronson ft. Nas

The hottest new rapper out of Queens links up with the most legendary rapper out of Queens. The result is an iconic song that paints a vivid scene of the hometown of these two heroes.  Extraordinary lyricism on both parts, coupled with a gritty sampled hip-hop beat from Producer Alchemist would surely make this a memorable track. Nas, Action Bronson,...

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28 Mar, 2014

Bionic Yarn x Pharrell x Adidas

It's happening! Sustainability is taking center stage whether you know it or not, and although we believe in the wide-spread usage of hemp, Bionic Yarn is doing great things in the world of fashion with the clout that Pharrell brings by backing their cause. By taking recycled plastic and now even sea debris and pushing it into a thin filament...

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28 Mar, 2014

Chilla Jones of The Bean

Battle rap is one of the most competitive art forms and few are built to last in the game of wits. Chilla Jones from Boston is one of the lyricists that stand out. Known for his laid back demeanor and schemes that'll leave you derailed, Chilla Jones has been putting Boston on his back. Our friends over at HitPMusic.com recently...

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28 Mar, 2014

Teenage Mutant Ninja Turtles [MOVIE TRAILER]

This is a bitter-sweet moment for all the 80's and 90's babies that grew up on TMNT.  The movie has great potential, but at the same time we don't want to see our childhood classic be a disappointment in the theaters. With Michael Bay directing, and Megan Fox starring, we can only hope it has the same success as the...

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