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The World

20 Mar, 2014

The Archist City: Paintings Turned Architecture

Why buy priceless works of art to put inside your house when you could just make them your homes? That’s what artist Frederico Babina imaged with his Archist City collection. While this is a blessing for hipsters everywhere, let’s just hope the apartments don’t cost as much as the actual paintings. Check out the re-creations below:        ...

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20 Mar, 2014

The New Stash Spot

If you’ve seen Wolf Of Wall Street, then you’d know how corporate life can get with all that drug use. Even though the movie showed all the brokers openly abusing coke and pills like it was a requirement on their resume, the reality of it was a bit more subtle. Imagine if the Wolves combined their corporate fashion with function,...

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19 Mar, 2014

Lunar Bonsai: maharishi x G-SHOCK

Maharishi has been a Superego favorite for a long-time: offering "Pacifist Military" inspiration on sustainable fabrics and technology, Maharishi blends clean and minimalistic style with high-grade technical design. The Camo Luna is one of their iconic prints and they've teamed up with G-Shock to release limited watches featuring it.  Check out part II of a three part installment of creative...

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19 Mar, 2014

NBA 3D Court Projections

On March 8th, Quince Imaging and the Cleveland Cavaliers introduced a new state of the art 3D court projection to the NBA.  With this technology they can project video highlights and also make it seem that the court is shifting and changing right before your eyes.  It sucks that a crappy team had to introduce this technology, but hey maybe...

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19 Mar, 2014

Reggae Inna Trap House

Last night, Hot Music Pro held its inaugural producer competition in Boston upstairs at the Middle East Lounge. Hosted by Latrell James, 12 producers went head-to-head with their reggae inspired remixes and mashups in front of a panel of three judges with musical backgrounds and industry experience as well as a vibrant audience.   Participants included Evilldewer, H Brookz, Dan Mac,...

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19 Mar, 2014

Audubon - The Realest "Reality Show Rapper"

I had the honor of seeing an Audubon performance in Brooklyn some months ago, and I can say his grind on the MTV show "Washington Heights" definitely translates to his real life. His music is on point, his performances are top notch, and when put on the spot by DJ Enuff he holds his own.  Peep the latest from Audubon,...

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19 Mar, 2014

Chung Cvrtier - Inside the Studio

Mikey T does an interview with Chung Cvrtier while he's workin in the studio. The very driven Chung has a flow to be feared; he's a Lower East Side Manhattan native turned Miami rapper, and has been making a lot of noise on the hip-hop scene; stay tuned for the latest. Be on the look out for an exclusive Superego Interview...

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18 Mar, 2014

Nardwuar vs ScHoolBoy Q

This what we all been waiting for aint it! The Human Serviette brings his supernatural interviewing abilities to the homie Schoolboy Q. Q keeps it real with Nardwuar, "I aint no rapper cuz, I just tell you what it is". One of the stand out moments is when Schoolboy Q rolls a huge joint on camera using 40 year old...

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18 Mar, 2014

The "I" of the Beholder

Education pioneer and Roeper School co-founder Annemarie Roeper explores the nature of identity and self in her book “I” of the Beholder. In it she put words to the vastness and mystery of our outer and inner world. In her book are the blueprints that resonate with Superego’s brand mission: “We strive to carve out a place that is known,...

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18 Mar, 2014

The First Ever Air Max Day

The iconic silhouette of the Air Max has changed the sneaker landscape over and over again. From the Air Max 90's to the Air Max 360 and most recently the Air Max Lunar, the tradition continues. First introduced in March 26, 1987 as the Air Max 1, creator Tinker Hatfield and then designer now-CEO Mark Parker are commemorating with the release of...

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