Your shopping cart is empty.

The World

04 Mar, 2014

Internet Illuminati: 7 Key Holders of the Web

The whole Internet is controlled by seven actual, physical keys. Internet Corporation for Assigned Names and Numbers also known as the ICANN, can do anything. They map your IP address to your domain name. If you controlled the ICANN you would essentially control the internet landscape. Basically you could rewire sites to yourself, even a legitimate bank! Each key has...

READ MORE ...

03 Mar, 2014

Smoke DZA - Hearses ft. Ab-Soul

Both of these artists are doing their thing on the underground rap scene; its good to see up and coming artists collab for a change rather than go at each others neck. Yeah, Hip-hop is competitive but theres something special about when talented artists come together a make a great piece of work. Check out Hearses below.

READ MORE ...

03 Mar, 2014

Ben Horowitz and the Blind Def Crew

Hip-Hop is a part of the American cultural fabric. What you might not have known is that legendary businessman and investor, Ben Horowitz, the man behind some of the digital age's greatest successes: Facebook, Foursquare, GitHub, Pinterest, and Twitter not only applies rap lyrics to his life but has actually had dreams of the big stage himself growing up. With his book The Hard Thing About Hard...

READ MORE ...

03 Mar, 2014

Greatest Moves of Allen Iverson

Allen Iverson proved that more than PRACTICE?! it's the the audacity and craftiness of a player that determines his glory. The Answer's style & grit captured the heart of a city and the world at large. AI went to the Finals to face Shaq and Kobe with just Mutumbo basically. As Allen Iverson's jersey goes up in the rafters, NBA.com celebrates...

READ MORE ...

02 Mar, 2014

A New Age in Medicine

Remember Mystique from the X-Men? The one who could change into any person she wanted? Well, seems like that comic book fantasy is one step closer to reality, at least on a cellular level. Super limited cells called embryonic stem cells have already been identified as having the ability to morph into a variety of different cell types to form...

READ MORE ...

01 Mar, 2014

The Tanning of America

Whether you applaud Steve Stoute as a branding maven or question the cultural sensitivity in his business deals. You cannot deny his impact. The man who put words behind a daring vision of hip-hop in his book "The Tanning of America" and the founder of the new-age ad agency Translation has his hand in all of it. The one who...

READ MORE ...

28 Feb, 2014

50 Cent Speed Drawn by Dustin Dattilio

Dustin Dattilio is a gifted artist who works with charcoal and pencil to create amazing sketches. The clip above shows him in action with a hyper-real speed drawing of Curtis Jackson. Dustin's been down with Superego for some time and is definitely cut from a different cloth! Check out his online store: http://www.etsy.com/shop/DustinDattilioArt

READ MORE ...

27 Feb, 2014

Is Lebron Soft?

If you sign on to twitter or Instagram at any time during a heat game, you are bound to come across a plethora of Lebron James hate and slander. Amongst the common slander you may hear that he flops, he’s soft, he’s not clutch, and the list goes on.  Despite him arguably being the greatest player in the NBA at...

READ MORE ...

26 Feb, 2014

State of Boston: GotBars? Cypher on Blue Hill Ave

In the heart of the Bean at the Got Sole 1981 boutique, a lifestyle staple on Blue Hill Ave, Superego was a sponsor of the Got Bars? Cypher alongside EShimmyCombs, The Winner’s Circle, HitP Music Blog and Fronto King Life.   Headlining the cypher were up-and-comers recently highlighted by XXL on the Boston scene, Mr. Fritz and Catch Wreck, alongside Edward...

READ MORE ...