One of the main complaints of new parents is not enough rest; newborn babies are restless, hungry, and loud. SNOO is a new invention that looks to combat the restless baby issue. It's a "smart crib" that addresses some of the major sleeping problems that babies experience. It has a safe and secure harness that insures the baby won't roll over while in the crib. The crib also responds to noise; if the baby starts crying the crib will emmit a white noise that will help soothe the baby. Lastly, the crib rocks back and forth automatically. With a crib like this, who needs parents!? Check out the funny video pitch below.