A pop-up is a short term sales space and is usually erected in order to gain some traction and as a marketing strategy. Over the years, pop-ups have become more and more popular. We've seen a lot of unique and outside the box pop-up concepts but the Cliffside Shop might be the best one yet. The Cliffside Shop is a pop-up that is only accessible by climbing up the side of the Colorado’s Bastille Wall in Eldorado Canyon. It was put together by Cocona Natural Technologies in order to promote their unique fabric, which is made to keep a climbers body temperature at 37.5 degrees Celsius. Check out footage of the Cliffside Shop below!
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