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The World

04 Mar, 2014

The Science behind Rap Names

What makes a great rap name?  Are there any rules to making a rap name? From "OJ da Juiceman" to "Kendrick Lamar" - a rapper's name can determine how we as consumers and listeners first judge and view an artist.  I did some careful research on rap names and determined what makes the perfect rap name; BUT FIRST let's take...

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03 Mar, 2014

Smoke DZA - Hearses ft. Ab-Soul

Both of these artists are doing their thing on the underground rap scene; its good to see up and coming artists collab for a change rather than go at each others neck. Yeah, Hip-hop is competitive but theres something special about when talented artists come together a make a great piece of work. Check out Hearses below.

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03 Mar, 2014

Ben Horowitz and the Blind Def Crew

Hip-Hop is a part of the American cultural fabric. What you might not have known is that legendary businessman and investor, Ben Horowitz, the man behind some of the digital age's greatest successes: Facebook, Foursquare, GitHub, Pinterest, and Twitter not only applies rap lyrics to his life but has actually had dreams of the big stage himself growing up. With his book The Hard Thing About Hard...

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01 Mar, 2014

The Tanning of America

Whether you applaud Steve Stoute as a branding maven or question the cultural sensitivity in his business deals. You cannot deny his impact. The man who put words behind a daring vision of hip-hop in his book "The Tanning of America" and the founder of the new-age ad agency Translation has his hand in all of it. The one who...

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26 Feb, 2014

State of Boston: GotBars? Cypher on Blue Hill Ave

In the heart of the Bean at the Got Sole 1981 boutique, a lifestyle staple on Blue Hill Ave, Superego was a sponsor of the Got Bars? Cypher alongside EShimmyCombs, The Winner’s Circle, HitP Music Blog and Fronto King Life.   Headlining the cypher were up-and-comers recently highlighted by XXL on the Boston scene, Mr. Fritz and Catch Wreck, alongside Edward...

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26 Feb, 2014

Stalley - Midwest Blues (Official Video)

Don't sleep on the homie Stalley! Smooth track right here from the Maybach Music artist who is overlooked probably because he doesn't sport his huge MMG chain everywhere he goes.    "Ain't no hope for a n*gga thats staying true these days, but they'll respect it when you roll up letting uzi's spray"

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25 Feb, 2014

Oxymoron - Schoolboy Q [FULL TRACK-BY-TRACK ALBUM REVIEW]

OXYMORON TRACK BY TRACK REVIEW Schoolboy Q just dropped his highly anticipated debut album “Oxymoron”. This is an album I've personally been looking forward to. I have been following Schoolboy Q’s music career for a few years now and for the past year TDE has seemingly been running the rap game. Does Q’s album live up to the hype? Read...

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20 Feb, 2014

Where are you happy?

I bet we’ve all danced on Pharrell's new single : Happy ! He originally wrote this for the movie you took all your babies and baby mamas to, Despicable Me 2. While you sat with your mean mug in the movie theatre pretending not to love it, the theme song is now a serious worldwide success. You’ve probably already seen...

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