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The World

02 Aug, 2019

Lego Releases Plant-Based Treehouse Set

     Lego has been discussing sustainability for a while, but it seems their talks have become a reality.  They have finally released a set of plant-based Legos.  The Lego plant set is made from sustainably sourced sugarcane. This new set has nearly 200 pieces made from this polyethylene, making it Lego's most environmentally friendly set to date. Lego has a...

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30 Aug, 2018

Life-Sized LEGO Technic Bugatti

     LEGO Technic is a line from the LEGO brand that allows users to create more complex models with interconnecting rods and parts.  LEGO recently created an accurate model of the Bugatti Chiron. Recently however, they decided to make a life-sized version of the car.  Utilizing some of their most talented builders and approximately 13,000 hours of building, the...

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06 Mar, 2018

Lego is Introducing Bioplastic Pieces

   There have been talks for a while that Lego would be eventually switching to a more environmentally-friendly material.  We here at Superego were hoping they would explore hemp plastics.  Although they have decided to go with a different kind of bioplastic, we are still ecstatic to hear the news. This year they will be introducing their new sustainable play pieces...

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26 Jul, 2017

Lego Breakfast: A Short Stop-Motion Film

     Stop Motion is a unique animation technique where objects are moved slightly every time a picture is taken.  The resulting images, when put together in succession, makes it appear as if the objects are in motion. BricksbrosProductions decided to make a short video using stop motion and legos.  The video, entitled "Lego in Real Life", portrays legos as...

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23 May, 2017

Lego Goes 100% Renewable

   As awareness of renewable energy options grows as well as sustainable alternatives of production,  we find many companies are switching to more eco-friendly practices. Major companies such as Adidas, McDonalds, and Apple have all adopted some eco-friendly habits.  Lego is another one of these huge companies that is taking strides in the positive direction. They had announced that they...

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28 Feb, 2016

Lego to Use Hemp Plastic in The Future?

     I never thought I would hear "LEGO" and hemp be used in the same sentence, but its a new day and the benefits of hemp are becoming more and more apparent.  LEGO has been a staple in the toy industry for decades but is recently starting to consider new and more sustainable options for making their blocks.  LEGO...

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