Your shopping cart is empty.

The World

30 May, 2019

Aluminum Laundry Ball: Laundry Aid Reinvented

      Washing clothes is a task that has been constantly reinvented over time.  We are now in an age where laundry is super easy to do with washing machines and dryers, but are you using eco-friendly methods when you wash clothes?  What are the most sustainable options to use when considering laundry aids?  Well, Tradeflick has come up...

READ MORE ...

09 May, 2019

Magnetic Cup - Easy to Reach, Out of the Sink!

     Single-use plastic cups are a thing of the past, or at least they should be.  It is so important that we are conscious of our choices and use reusable cups as opposed to disposable ones.  'The Magnetic Cup' does you one better, not only is it a reusable cup for your kitchen, it is magnetized for easy access. ...

READ MORE ...

03 May, 2019

SJP Records Her Debut Album. Help the Music Come to Life!

     Samantha Joy Pearlman is a Wesleyan Alumni just like the founders of Superego. We love to see our peers doing amazing things and pursuing their passions.  SJP recently discovered her love of writing songs. She is utilizing the Kickstarter platform to help her take her original music and fully realize it into an album.  With big change comes big breakthroughs....

READ MORE ...

06 Feb, 2019

MANMOWER: A Dry-Razor You Only Shop for Once.

   Did you know that $2 billion razor blades are disposed of in the US alone each year? "Manmower" believes that shaving shouldn't cost the earth.  When we throw something away, it never really goes "away".  That's why they have developed a single-purchase dry razor that requires no shaving cream, no water, and no disposable razors.  This is a grooming device...

READ MORE ...

17 Jan, 2019

t.souls- The Most Comfortable Travel Shoes

        t.souls have created a high quality shoe with a new approach to comfort and style.  For the travel and fashion devotees who are committed to comfortable walking while being stylish and changeable. t.soul shoes are high quality, earth friendly and recyclable. From start to finish, they chose to work with natural materials, free of toxins and chemicals. Their 3RE Recycling program...

READ MORE ...

29 Oct, 2018

n0cean Straw: Reusable Straw Bracelet

     Plastic straws are one of the top 10 items found in the ocean.  This is one of the reasons why many restaurants in major cities are cutting back on straws. Most won't even give you a straw unless you ask for it. Now, there is a new and upcoming trend, reusable straws.  It may seem like a task to carry...

READ MORE ...

17 Aug, 2018

Awake: A Stylish and Sustainable Time-piece

     "Our mission is to prove that there is a smarter and more sustainable way to consume goods. We want to show that we can create objects with innovative design and very high quality, while still limiting our environmental impact as much as possible. And give people the opportunity to make a difference." The mission statement from the team at Awake Watches speaks for itself.  The...

READ MORE ...

24 Jul, 2018

The Only Water Jug that Knows How to Multitask

   It goes without saying how essential hydration is in our everyday lives and especially when working out.  In fact, if you visit your local gym you can spot plenty of gym-goers carrying around a water-bottle, jug, or workout supplement.  Well, Hydration Junkie has introduced the only water jug that knows how to multi-task.  It truly is the jug to...

READ MORE ...

18 Jul, 2018

The Perfect Bamboo Basics | By Nooboo

      Here at Superego we are huge advocates of the hemp plant, but there are many renewable and sustainable alternatives to cotton and harmful synthetic fabrics.  Bamboo is another one of these plants that has a minimal impact on the environment, requiring only sunlight and rain to grow, without the use of any pesticides and fertilizers.  Nooboo is a brand...

READ MORE ...

28 Jun, 2018

This Mobile 'Airbag' Prevents Dropped Phones From Cracking

     The "Mobile Airbag" is quickly becoming a viral sensation, as many people are wondering when and where they can get the device.  The Mobile Airbag is essentially a protective case that is fitted with sensors that can detect when your phone is free-falling.  Once it detects that your phone is actually falling, metal springs pop out and protect...

READ MORE ...

27 Jun, 2018

TRIWA: Watches Made From Recycled Illegal Firearms

     TRIWA is a unique name for a watch and I'm pretty sure it is not pronounced Trey Way (the set and phrase that Tekashi 69 is constantly yelling out).  In fact TRIWA's mission is quite the opposite of 69's controversial approach.  They are taking illegal guns that are confiscated from conflict torn societies and melting them down.  In...

READ MORE ...

19 Jun, 2018

Moon Pod: A Zero-Gravity BeanBag

     Last month we posted about the Zen Floating Tank, which allows you to float on water in the comfort of your own home.  Now theres a new way to relax; with the Moon Pod, a zero-gravity beanbag. The Moon Pod is made to mimic the therapeutic effects of flotation therapy. This has been shown to help people dealing...

READ MORE ...