In 2017, the US alone produced over 12.8 million tons of shoe and clothing waste. We all know that shoes have a limited life cycle, but it is up to not only us consumers but also the creators of the shoes to decide what will happen to the shoes after they have reached their end. As consumers, we...
There have been a lot of changes in the world of single-use plastics and restaurant packaging. For instance, New York banned foam containers, many places don't provide straws unless you ask for them, and companies such as McDonalds and Starbucks have started to change to more environmentally friendly packaging. One thing in particular that has been scrutinized are...
We've posted a lot about robots and how the technology has been advancing over the years. We've seen some pretty impressive robot technology come from Boston Dynamics; for example, robots that can pick up packages and open doors. Well, there's a new robot that has been developed that takes full range motion and applies it into saving lives....
One major aspect of a brand's aesthetic is making sure the logo is clean, unique, and memorable. There are tons of brands that if you say the name to someone the logo immediately comes to mind. A good brand logo is usually simple but memorable; such as the Nike swoosh, Facebook's "F", and Apple's...apple. Polish designer Karina Wiciak...
It seems like somewhat of a rarity for two major companies in America to partner in order to help eliminate waste, but Ford and Mcdonald's are two huge American companies and have done just that. Besides Ford wanting to have 100 percent recycled and sustainable plastic use by 2035, they have made steps in a more sustainable direction. ...
As a sustainable brand we support other brands that have sustainable missions. There are so many brands that are coming up with unique and innovative ways to create sustainable products. We've seen everything from shoes made from recycled plastic to biodegradable cups made from orange peels. Today we're here to show you the P+365 project created by Tuo Lei....
Here at Superego, we love products that are made from recycled plastics. There is enough plastic waste to go around and we commend companies that are doing their part to re-use it. The Dork is an innovative new product made from recycled ocean plastics, and it is definitely something every household needs. We all have appliances with electrical...
It's amazing the impact one book can have on a child. I'm pretty sure there are books that you may have read as a child that you still remember to this day. Nowadays, with ipads, video games, Netflix, and all sorts of entertainment for children, the value of a good book with a good lesson is sometimes underestimated. ...
Have you ever heard of a weighted blanket? Well, it is exactly what it sounds like. A weighted blanket is heavier than a normal blanket and provides the sensation of being hugged or swaddled. These blankets have been scientifically proven to increase serotonin and melatonin levels. Weighted blankets can be good for children and adults alike and can...
We see advertisements all the time. In fact, now companies have more opportunities to advertise than they ever had in the past. In addition to commercials and billboards, there are social media ads, youtube ads, website banners, and more. Most of the time, ads can be annoying, especially when you see them a lot. But the type of...
Major coffee/donut chain Dunkin' has already made some major changes as of late. The most notable one was dropping the Donuts from their original Dunkin' Donuts name. The cause of the name change in early 2019 was to rebrand as a beverage-focused company. Well now, Dunkin' is implementing another big change, they are getting rid of styrofoam cups. ...
Recycling used materials and transforming them into something new isn't a new concept. In fact, recycling them and creating works of art is also something that we've seen before; it's usually referred to as upcycled art. It takes a skilled and creative person to transform something unwanted into an impressive work of art. Monomi Ohno is one...
