It is no secret that Jaden Smith, son of Will and Jada-Pinkett Smith, is all about sustainability. In fact, his business venture "Just Water" is a sustainable business that creates water bottles from plant-derived materials to reduce plastic waste. Jaden is now collaborating with G-Star on a sustainable denim collab. Jaden was drawn to G-star Denim because of their sustainable production methods. Although there is no release date for the collab yet, It will be interesting to see what the rising style icon and G-Star will come up with. Watch the short announcement video below to learn more!
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