March 19, 2018

Jaden Smith Teams up with G-Star for Sustainable Denim Collaboration

jaden smith g star denim 2018


 It is no secret that Jaden Smith, son of Will and Jada-Pinkett Smith, is all about sustainability. In fact, his business venture "Just Water" is a sustainable business that creates water bottles from plant-derived materials to reduce plastic waste.  Jaden is now collaborating with G-Star on a sustainable denim collab.  Jaden was drawn to G-star Denim because of their sustainable production methods. Although there is no release date for the collab yet, It will be interesting to see what the rising style icon and G-Star will come up with.  Watch the short announcement video below to learn more!