October 17, 2017

Gucci is Going Fur-Free in 2018


 In the high fashion world, fur has always been a luxurious item that many designers have utilized.  For decades fur has represented fashion, wealth, and classiness.  As of late, however, many celebrities and designers have decided to take a stance against fur and even join forces with PETA.  Gucci is the latest luxury brand to make the announcement that they will be going fur-free.  This is obviously huge news as Gucci is one of the most popular high fashion brands of our time.  The Italian brand has been a staple of fashion since the early 1900's, so this move is a big one.  President Kitty Block of the Humane Society was quoted in The Guardian saying: 

"Gucci going fur-free is a huge game-changer. For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion."

Let's hope that this ripple effect does occur and that many big brands start to take more sustainable approaches when designing collections!


For more exclusive content sign up to our newsletter HERE