April 18, 2019

FutureCraft Loop: The Adidas Zero-Waste Running Shoe

 adidas futurecraft loop


 When we throw something away, it never really goes "away".  Adidas has taken this into account when creating their FutureCraft Loop shoe.  The running shoe is made 100% from recycled plastic and once the shoe has gotten its full usage the wearer can return the shoe to be recycled again, hence the word Loop.  With this model, the shoe can be recycled over and over again, essentially eliminating the concept of waste.  “Futurecraft Loop is our first running shoe that is made to be remade," said Eric Liedtke, Executive Board Member at Adidas, "It is a statement of our intent to take responsibility for the entire life of our product; proof that we can build high-performance running shoes that you don’t have to throw away." Check out the short documentary about the shoe below!