June 06, 2017

Adidas x Parley Ultra Boost Collection


 Adidas and Parley are back at it again raising awareness on huge issues that are plaguing our world's oceans.  In two days, they will be releasing their Ultra Boost collection with hopes to raise awareness on the threats of coral bleaching. Coral bleaching occurs when corals are simply unable to cope with the prolonged peak temperatures that ocean water is experiencing. Parley's mission is to protect the ocean and they have partnered with Adidas on multiple sneakers to do so.  Every Parley and Adidas shoe is made from recycled plastic.  Parley has an "A.I.R. strategy"; “avoiding” plastic use, “intercepting” plastic waste”, and “redesigning” the plastic material.  Check out the stylish and eco-friendly sneakers below!



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