In the modern era, we have seen countless collaborations across many different industries; some work and others fail. A popular trend now is fashion designers stepping out of the fashion realm and bringing their talents to other industries. Most recently, famous fashion designer Alexander Wang has brought his design talents to the evian company and designed a water bottle for them. An interesting collab indeed; but after all, the packaging of a product has a big influence on whether or not a consumer will purchase an item. I must admit the bar code design is pretty neat.