The ski-mask: An item less recognized as ski gear but more as a staple for countless bank robbers & criminals who don't want to be identified. The idea of it is somewhat terrifying, unless you're the one wearing it. People who wear ski-masks in public aren't always the most approachable. Yet, in Asia, they used the ski-mask to inspire something much greater and possibly creepier: The Facekini.
Before going into details, let's discuss the cultural context of this new trend of wearing swimwear over your face. In many Asian countries, white skin is valued as a higher status symbol, whereas having darker or tan skin signifies that the individual works outdoors, such as farming, and is associated with a lower social status. In an effort to protect their skin from the sun, many Chinese wear these Facekinis to maintain that white skin.
The fashion innovation originated in a north-east city of Qingdao, and has developed into growing market,with numerous variations including animal printed & neon colored Facekinis. While it does do the work of sunscreen & hats, the Facekini makes it harder to spot the cuties in the sand or by the pool. Can't wait to see these all over the Las Vegas day clubs.