April 08, 2014

The Premier SneakerSocial

SneakerSocial is the brainchild of Nick Harris and Tyler Blake. The first time Superego linked with SneakerSocial was when Tyler, known to the sneaker community as TBlake, invited us to promo some of our gear at a sneaker conventions he held at the Villa Victoria Center for the Arts in Boston.

TBlake of SneakerSocial with Johnny Cupcakes

The SneakerSocial duo envisioned creating a bigger, repeatable platform, one with a digital and social twist and one with a venue to fit an audience that would interest sponsors and marquee brands. 

This past Sunday, April 6th, Tyler and Nick's brought their vision to life, pulling together the largest sneaker convention in the history of New England for their first SneakerSocial event at Gillette Stadium, home of the New England Patriots.

Hosted by DJ Clark Kent, retailers such as CNCPTS and awol were in the mix along with Boston staples, Johnny Cupcakes and Karmaloop. 

It was cool that the event also promoted up-and-coming brands alongside industry veterans providing the opportunity for collaboration and business networking. We teamed up with SneakerSocial to drop 47 pieces of an exclusive tee to commemorate the event available now in our store.

Shoutouts to Shimmy and Latrell for coming through to rep Superego. Over 3000 people showed up to buy, trade, sell sneakers and socialize.

Check out photos taken by SKLVR below who rolled through with us to capture the moments and the fire kicks.