It's happening! Sustainability is taking center stage whether you know it or not, and although we believe in the wide-spread usage of hemp, Bionic Yarn is doing great things in the world of fashion with the clout that Pharrell brings by backing their cause. By taking recycled plastic and now even sea debris and pushing it into a thin filament to create thread, Pharrell and his Smokey The Bear hat want you to be conscious of what you put on. This is a great partnership for Adidas who looks to be taking a lifestyle focus over sports as of late. I can only imagine how Kanye's ego feels about this. Here's Pharrell dropping a little knowledge on Kanye smooth as ever.