The Grind Coffee Company in Johannesburg is changing the coffee game, one cone at a time. Typical coffee is served in paper cups, which are usually not disposed of properly. And while many people utilize reuasable mugs to be more eco-friendly, there is nothing more environmentally friendly than a completely edible mug (cone). The Grind Coffee Company and many others are starting this new trend of drinking coffee out of an ice cream cone and then eating the cone when the coffee is finished. Try it yourself one day; but make sure to use a cone that is lined with chocolate!